As we usher in 2010, I’m ushering out all the dust and cobwebs of the previous year. For a really deep clean, I recently picked up some new eco-friendly clcean products from Martha Stewart. Called Clean, the solutions are 99% plant- and mineral-based, come recyclable packaging, and the line includes 10 environmentally friendly products for laundry, kitchen, bath and general cleaning needs.

The products, which would look great on any laundry room shelf thanks to pretty packaging, come with useful homekeeping tips and instructions to ensure that consumers can clean their home safely and effectively, without harming family members or pets.

You can find the products through SHOP.COM retailers, and  they are just now beginning to roll out into major retailers. Here are a few of my favorites:

Laundry Detergent

Martha Stewart Clean Laundry Detergent uses a powerful formula that removes stains and keeps colors looking new, leaving your clothing revitalized and brightened. Double concentrated (2x), one bottle of detergent is enough for 85 loads of laundry in both regular and High Efficiency (HE) machines—a built-in measuring pump means you won’t accidentally pour too much or spill. What’s more, Martha Stewart Clean Laundry Detergent is over 99% plant- and mineral-based, has no artificial colors or preservatives, and is free of SLS and skin irritants. It comes in a unique F-style bottle that is made of recyclable HDPE.

Carpet Stain Remover

Martha Stewart Clean Carpet Stain Remover removes stains from all carpets and rugs while protecting fibers and keeping colors bright, and it contains no artificial colors, preservatives, or strong chemicals.

Bathroom Cleaner

The plant- and mineral-based Martha Stewart Clean Bathroom Cleaner removes soap buildup and dirt, and it is safe for all bathroom surfaces. It comes in a recyclable clear plastic bottle with a transparent trigger spray nozzle.

Toilet Bowl Cleaner

Martha Stewart Clean Toilet Bowl Cleaner’s natural thickeners allow it to cling to vertical surfaces for effective cleaning and deodorizing. It removes hard water stains and contains no artificial colors, preservatives, or harmful chemicals.